This is my personal project for a Facebook page, MobileRaisara (Mobile ร้ายสาระ). This page aims to inform its audiences smartphones tips and tricks as well as new promotions from Thailand’s carriers. Recently, there has been a number of likers, asking for an alternative smartphone under a specific range of budget.

Creating this set of information design was a good fun. We have divided the information into three price ranges: under 3,000 BHT, under 15,000 BHT, and Highend (15,000++ BHT). These groupings would ideally suit three types of target users: simple user (young student / old-school), function-seeker with medium to low income (university student / first jobber), and high end user. The differences between these groups are signified by little girl illustration (we named her “Dao”) on the corner of the design – showing her being just a school kid to a beautiful office-lady.