I got this opportunity for this exciting project for Lipton Thailand during my time at Far East DDB, Thailand. In this project, I was responsible for car decoration of Mini One, the first prize for Thailand National Campaign 2013. The client asked for a refreshing, unisex and relaxing look. The car needs not to be supremely hard sell (AKA placing a huge logo on the car); but whenever people look at, it will always remind them of Lipton’s characteristics.
Related
Initial sketches
Colour Scheme
Lipton Mini One – Option 1 (Presentation Round 1)
Lipton Mini One – Option 2 (Presentation Round 1)
Lipton Mini One – Option 3 (Presentation Round 1)
Lipton Mini One – Final Art
Lipton Mini One – Pantone Colour Specifications
Lipton Mini One – TVC
(ภาพจาก: www.youtube.com/embed/Nix_vkm2p6U)
